Rue La La
Results
Rue La La's vision was to grow from a $250MM to a $2B company. Invo reimagined how they orchestrate their business, providing the platform for such audacious growth.
Details
- Ethnographic research to understand Rue La La’s high margin customer
- Conceptualizing a software experience that emphasizes exclusivity
- Total design of the Rue La La system, with UX support through production and launch
- Over 6 months for the core research and design, followed up by months of support
Practice Areas
Product Lifecycle Management (PLM)
Project Type
UX Strategy, UI Design
Process
Learning, Envision, Blueprint, Craft
Price
$100k – $200k
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